Whirlpool is one of the oldest American appliances brands; since 1911, it was a leader in the household appliances industry; for 70 years, it was a domestic market-oriented business, but in the early 80’s it began to internationalize with the first manufacturing plants in Mexico and India; In 1986, the German company Kitchen Aid Division was acquired, and the company expanded to a global market. … Continue reading Whirlpool’s Business in Europe
Failed strategic alliances: Danone case study Multinational firms face many difficulties in entering a foreign market, especially if they have a different language, business culture, regulations, and market expectations; globalization can be a costly choice. According to Griffin and Pustay (2015), the organization has to organize decision making, distribution, advertising, marketing, and financial decisions. One way to avoid the long and expensive path of starting … Continue reading Failed strategic alliances: Danone case study
Since ancient times, the wine trade has been an important international market: Greeks, Romans, Egyptians, and almost every civilization produced wine and export or import it. In the modern era, wine is a coveted good, and the global market experienced rapid growth. According to Mariani, Pomario, and Boatto (2012), in the 1960s, the export share of global wine production was 10%, and in 1990 it … Continue reading International Wine Trade
Los invito a leer la entrevista completa que me hizo Agenda Tlaxcala dando Click en el siguiente botón Continue reading Acoso de Trump provocó que connacionales en Eu salieran a votar, hay esperanza con Biden
Fortune is one of the most recognized business publication around the world, and the famous 500 lists have been upgraded with more detailed ranks as Fortune world’s most admired companies and the Fortune 100 best companies to work for; these lists are helpful to investors, brokers and financial analyst, but also for academics, students and individuals looking for a job. This paper aims to analyze … Continue reading American Express: an Old and Good Company
The goal of any corporation is to capture the largest market share possible and multiply revenue for shareholders; however, the global economy demands businesses to have the right strategy and organizational structure to be competitive and steady. The company’s success depends on the organization set up accordingly to the nature of the target market and the products and services portfolio; as stated by Stverkova and … Continue reading Corporate Structure & Global Market Strategy
America is changing. The recent protests against police brutality derived of the George Floyd’s assassination placed racism as a central issue in the public opinion debate; organizations, community leaders and individuals using social media such as Facebook, Twitter and YouTube mobilized millions of people all around the country to rally against the prevailing racism not only in police departments but almost in every institution in … Continue reading Corporate Social Responsibility and Racism in America
Making business decisions always have consequences; from the routinely day to day operations to the most crucial issues, managers and directors have to become experts in the decision-making process, since stakeholders rely on the management’s best judgment. According to Rosenzweig (2013), decision-makers must develop two core talents: First, they must be able to determine the nature of the decision. Secondly, they must take the right … Continue reading Making strategic decisions: Amazon case study
3M is one of the 500 Fortune companies with a 32.7 billion annual revenue, leader on industrial safety, health care, and worldwide used tape and glue. For the last twenty years, the company had a gross margin return of 51% and awarded by the U.S. government with the National Medal of Technology. (Govindarajan & Srinivas, 2013) With a modest beginning, 3M now is a giant … Continue reading Innovation and Success, 3M Case Study
By Victor Viruena Psychological and physiological response to specific conditions in the workplace that is highly disadvantageous to health is called occupational stress. Efforts to discover the origin of occupational stress arises the question from the perspectives of the workplace environment. Every job has likely different sources of stress, such as roles within the organization, relationships at work, organizational structure and or climate, career development, … Continue reading Occupational Stress and Leadership
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