Business Administration, International Business, Negocios

Navigating Global Markets: An Analysis of Grupo Bimbo’s Transnational Strategy and U.S. Market Penetration

By Dr. Victor Viruena Abstract In an era of intensified globalization, multinational corporations from emerging markets face multifaceted challenges in expanding into developed economies. This case study examines Grupo Bimbo, a Mexican bakery giant that has ascended to become the world’s largest baking company. Drawing on the CAGE Distance Framework (Ghemawat, 2001) and transnational strategy theory (Bartlett & Ghoshal, 1989), the analysis elucidates how Bimbo’s … Continue reading Navigating Global Markets: An Analysis of Grupo Bimbo’s Transnational Strategy and U.S. Market Penetration

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Business Administration, Inteligencia Artificial, Negocios

La Inteligencia Artificial Cambiará la Forma de Hacer Negocios Para Siempre

Dr. Victor M. Virueña Para muchos, la idea de la Inteligencia Artificial (IA) evoca imágenes de robots de ciencia ficción. Sin embargo, la realidad de la IA en el mundo de los negocios es mucho más sutil, práctica y, sobre todo, transformadora. Lejos de ser una fantasía futurista, la IA ya está aquí y se ha convertido en una de las herramientas más poderosas para … Continue reading La Inteligencia Artificial Cambiará la Forma de Hacer Negocios Para Siempre

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politics

Granting Green Cards to DACA Recipients: A Political Opportunity for the Trump Administration

By Dr. Victor M. Viruena Introduction The Deferred Action for Childhood Arrivals (DACA) program, introduced in 2012 under the Obama administration, has been a polarizing issue in American politics. Designed to provide temporary relief from deportation and work authorization to undocumented immigrants brought to the United States as children, DACA has offered hope to nearly 800,000 young people, often referred to as “Dreamers.” Despite its … Continue reading Granting Green Cards to DACA Recipients: A Political Opportunity for the Trump Administration

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International Business

How Mexico Can Strengthen Its Position as a Trustworthy Business Partner to the US

In today’s interconnected global economy, the relationship between Mexico and the United States is more crucial than ever. As Mexico seeks to solidify its role as a dependable business partner, several strategic areas require attention and development. By focusing on these key aspects, Mexico can enhance its attractiveness and reliability, fostering stronger economic ties with the US. Strengthening the Rule of Law and Reducing CorruptionOne … Continue reading How Mexico Can Strengthen Its Position as a Trustworthy Business Partner to the US

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Uncategorized

Social Protest and Corporate Diversity

The global economy has driven companies to develop strategies to adopt and promote diversity as a core value in their organizations. The blend of ethnicity, gender, and age strengthens internal ties and boosts productivity, creativity, and innovation. According to Esvary (2015), sharing best practices in managing and promoting workplace diversity is intended to strengthen diversity policies further. All around the world, discrimination is rejected by society, but at the same time, businesses … Continue reading Social Protest and Corporate Diversity

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Negocios

El genio de Nikola Tesla

Nikola Tesla nació en 1856 en Croacia, en ese entonces parte del imperio Austrohúngaro. Desde muy joven demostró su extraordinaria inteligencia, pero tenía un carácter poco sociable y se aburría en las clases, por lo que no hacía sus tareas y lo echaron de la universidad. No obstante, esto no fue un impedimento para que Tesla siguiera estudiando y formándose como uno de los grandes … Continue reading El genio de Nikola Tesla

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Viviendo con una enfermedad autoinmune

Mi primera experiencia con la acupuntura

Hoy visité por primera vez a Dr. Kong para una sesión de acupuntura ya que en mi desesperación por sentirme mejor pensé que sería un buena idea. Le llamé casi alas 4:00 p.m. para decirle que necesitaba una cita urgente y ella hizo un comentario sobre lo tarde que era pero aceptó recibirme a las 5:30. Como yo aún tenia clientes le llame otra vez … Continue reading Mi primera experiencia con la acupuntura

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Business Administration, COVID-19, Small Busines

COVID-19 Effects on Minority-Owned Small Businesses

COVID-19 is the most demanding challenge for humanity since World War II. The pandemic not only caused millions of deaths but has massively disrupted international finances, trade, and global value chains. However, the consequences are unequal across regions, sectors, gender, and race (Castañeda et al., 2020). In the U.S., the shockwave substantially affected small businesses, particularly those owned by minorities. Latino and African American companies … Continue reading COVID-19 Effects on Minority-Owned Small Businesses

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Business Administration, International Business

How Technology Companies Avoid Taxes: Irish Paradise

The U.S. corporate tax is one of the highest in the world; in the last forty years, succeeding Democrat and Republican governments identified corporations as a source of income, and corporation tax reached 35% during the Obama administration; one of the main objectives of the Tax Cuts and Jobs Act of 2017, promoted by President Trump, was the reduction of the corporate tax rate to … Continue reading How Technology Companies Avoid Taxes: Irish Paradise

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