By Dr. Victor Viruena Abstract In an era of intensified globalization, multinational corporations from emerging markets face multifaceted challenges in expanding into developed economies. This case study examines Grupo Bimbo, a Mexican bakery giant that has ascended to become the world’s largest baking company. Drawing on the CAGE Distance Framework (Ghemawat, 2001) and transnational strategy theory (Bartlett & Ghoshal, 1989), the analysis elucidates how Bimbo’s … Continue reading Navigating Global Markets: An Analysis of Grupo Bimbo’s Transnational Strategy and U.S. Market Penetration