Failed strategic alliances: Danone case study Multinational firms face many difficulties in entering a foreign market, especially if they have a different language, business culture, regulations, and market expectations; globalization can be a costly choice. According to Griffin and Pustay (2015), the organization has to organize decision making, distribution, advertising, marketing, and financial decisions. One way to avoid the long and expensive path of starting … Continue reading Failed strategic alliances: Danone case study