El genio de Nikola Tesla

Nikola Tesla nació en 1856 en Croacia, en ese entonces parte del imperio Austrohúngaro. Desde muy joven demostró su extraordinaria inteligencia, pero tenía un carácter poco sociable y se aburría en las clases, por lo que no hacía sus tareas y lo echaron de la universidad. No obstante, esto no fue un impedimento para que Tesla siguiera estudiando y formándose como uno de los grandes … Continue reading El genio de Nikola Tesla

Mi primera experiencia con la acupuntura

Hoy visité por primera vez a Dr. Kong para una sesión de acupuntura ya que en mi desesperación por sentirme mejor pensé que sería un buena idea. Le llamé casi alas 4:00 p.m. para decirle que necesitaba una cita urgente y ella hizo un comentario sobre lo tarde que era pero aceptó recibirme a las 5:30. Como yo aún tenia clientes le llame otra vez … Continue reading Mi primera experiencia con la acupuntura

COVID-19 Effects on Minority-Owned Small Businesses

COVID-19 is the most demanding challenge for humanity since World War II. The pandemic not only caused millions of deaths but has massively disrupted international finances, trade, and global value chains. However, the consequences are unequal across regions, sectors, gender, and race (Castañeda et al., 2020). In the U.S., the shockwave substantially affected small businesses, particularly those owned by minorities. Latino and African American companies … Continue reading COVID-19 Effects on Minority-Owned Small Businesses

How Technology Companies Avoid Taxes: Irish Paradise

The U.S. corporate tax is one of the highest in the world; in the last forty years, succeeding Democrat and Republican governments identified corporations as a source of income, and corporation tax reached 35% during the Obama administration; one of the main objectives of the Tax Cuts and Jobs Act of 2017, promoted by President Trump, was the reduction of the corporate tax rate to … Continue reading How Technology Companies Avoid Taxes: Irish Paradise

Whirlpool’s Business in Europe

Whirlpool is one of the oldest American appliances brands; since 1911, it was a leader in the household appliances industry; for 70 years, it was a domestic market-oriented business, but in the early 80’s it began to internationalize with the first manufacturing plants in Mexico and India; In 1986, the German company Kitchen Aid Division was acquired, and the company expanded to a global market. … Continue reading Whirlpool’s Business in Europe

Failed strategic alliances: Danone case study

Failed strategic alliances: Danone case study Multinational firms face many difficulties in entering a foreign market, especially if they have a different language, business culture, regulations, and market expectations; globalization can be a costly choice. According to Griffin and Pustay (2015), the organization has to organize decision making, distribution, advertising, marketing, and financial decisions. One way to avoid the long and expensive path of starting … Continue reading Failed strategic alliances: Danone case study

International Wine Trade

Since ancient times, the wine trade has been an important international market:  Greeks, Romans, Egyptians, and almost every civilization produced wine and export or import it. In the modern era, wine is a coveted good, and the global market experienced rapid growth. According to Mariani, Pomario, and Boatto (2012), in the 1960s, the export share of global wine production was 10%, and in 1990 it … Continue reading International Wine Trade

Corporate Structure & Global Market Strategy

The goal of any corporation is to capture the largest market share possible and multiply revenue for shareholders; however, the global economy demands businesses to have the right strategy and organizational structure to be competitive and steady. The company’s success depends on the organization set up accordingly to the nature of the target market and the products and services portfolio; as stated by Stverkova and … Continue reading Corporate Structure & Global Market Strategy

Corporate Social Responsibility and Racism in America

America is changing. The recent protests against police brutality derived of the George Floyd’s assassination placed racism as a central issue in the public opinion debate; organizations, community leaders and individuals using social media such as Facebook, Twitter and YouTube mobilized millions of people all around the country to rally against the prevailing racism not only in police departments but almost in every institution in … Continue reading Corporate Social Responsibility and Racism in America